Privacy Policy

This privacy policy covers Rocky Mountain Tallow's customer-facing operations in the United States and Canada and applies to the personal information Rocky Mountain Tallow obtains in various contexts, including from www.rockymountaintallow.com the  Rocky Mountain Tallow mobile application, all other websites, mobile sites, services, applications, platforms and other tools where  Rocky Mountain Tallow’s Terms of Use appear or are otherwise referenced, or for which no separate Terms of Use are provided as well as to your visits to or interaction with us in any of our stores or elsewhere (collectively, the “Sites”). You may be accessing our Sites from a computer or mobile phone device (through mobile website or mobile application), or any other applications or services that link to this privacy policy; visit us in our stores; communicate with us; shop with our third-party partners; engage with us on social media; or participate in any of our programs or events.

We may provide different or additional privacy notices in connection with certain activities, programs, and offerings. We may also provide additional “just-in-time” notices that may supplement or clarify our privacy practices or provide you with additional choices regarding your personal information.

Our Sites may include links to websites and/or applications operated and maintained by third parties. Please note that we have no control over the privacy practices of websites or applications that we do not own. We encourage you to review the privacy practices of those third parties.

The types of personal information we obtain about you depends on how you interact with us and our products and services. When we use the term “personal information,” we are referring to information that identifies, relates to, describes, or can be associated with you. The following are the categories and specific types of personal information that we collect:

Basic Identifying InformationIncluding your full name, alias, postal address, e-mail address, phone number, date of birth, account name, signature, username, social media handle, or other similar identifiers.

Government-Issued IdentifiersIncluding your driver’s license number or other similar government identifier.

Device Information and Other Unique IdentifiersIncluding device identifier, internet protocol (IP) address, cookies, beacons, pixel tags, mobile ad identifier, or similar unique identifiers.

Internet or Other Network ActivityIncluding browsing or search history and information regarding your interactions with our Sites, emails, or advertisements.

Geolocation DataIncluding information that permits us to determine your location, such as if you manually provide location information or enable your mobile device to send us precise location information.

Payment InformationIncluding credit or debit card numbers.

Commercial InformationIncluding products or services you have purchased, returned, exchanged, or considered; preferences; and rewards activity related to Beauty Insider membership.

Physical CharacteristicsIncluding skin tone and type, hair color and type, eye color, and other beauty profile information you provide.

Health and Medical InformationIncluding information you choose to provide regarding skin conditions or medications in connection with a beauty service, in-store digital experience, or product recommendation.

Demographic DataIncluding age, gender, race, ethnicity, estimated income, and household information, some of which may include characteristics of protected classifications under U.S. state or federal law.

User ContentIncluding your communications with us and any other content you provide (such as social media profiles, photographs, images, videos, survey responses, comments, product reviews, testimonials, and other content).

Audio and Visual InformationIncluding photographs, images, videos, and recordings of your voice (such as when we record customer service calls for quality assurance).

InferencesInferences drawn from or created based on any of the information identified above.

Sensitive Personal Information  Rocky Mountain Tallow only collects sensitive personal information, as defined by applicable privacy laws, for the purposes allowed by law or with your consent. Rocky Mountain Tallow does not collect or process sensitive personal information for the purpose of inferring characteristics about you.

We collect personal information about you from various sources. For example, we collect and obtain information:

Using Online Tracking Technologies and Other Automatic Data Collection TechnologiesWhen you visit our Sites, open or click on emails we send you, or interact with our advertisements, we or third parties we work with automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies. 

From Social Media Platforms and NetworksIf you interact with us on social media or use features, such as widgets, or other tools made available by social media platforms or networks (including Instagram, Facebook, Twitter, Google, YouTube, and Pinterest) in connection with our Sites, we collect information that you disclose to us, or that the social media platforms disclose to us. For more information about the privacy practices of those social media platforms, please review the privacy policies and settings of the social media platforms and networks that you use.

From Other SourcesFor example, we may obtain information about you from other sources, such as data analytics providers, marketing or advertising service providers, fraud prevention service providers, vendors that provide services on our behalf, or publicly available sources. We also create information based on our analysis of the information we have collected from you.

We and our third–party partners and service providers (such as advertising networks, analytics providers and social media platforms and networks) use pixels, web beacons, software developer kits, third–party libraries, cookies, and other similar online tracking technologies (collectively, “online tracking technologies”) to gather information when you interact with our Sites, or email communications. Some online tracking technologies help us maintain the security of our websites and your account, prevent crashes, fix bugs, save your preferences, and assist with basic site functions.

We also permit third parties and service providers to use online tracking technologies on our Sites for analytics and advertising, including to help manage and display advertisements, to tailor advertisements to your interests, or to send abandoned shopping cart reminders (depending on your communication preferences). The third parties and service providers use their technology to provide advertising about products and services tailored to your interests which may appear on our Sites, on other websites, or in our email communications

To the extent these online tracking technologies are deemed to be a “sale” / “sharing” (which includes targeted advertising, as defined under the applicable laws) under applicable U.S. state laws, you can opt-out of these online tracking technologies by submitting a request via Your Privacy Choices, which is available at the bottom of the Sephora website and under “Contact Us, FAQ, Legal” in  Rocky Mountain Tallow mobile applications. Please note, some features of our websites may not be available to you as a result. For Google Analytics, at your end, you may exercise an opt out going to tools.google.com/dlpage/gaoptout or downloading the Google Analytics Opt-out Browser Add-on. You may adjust your Google advertising settings by visiting adssettings.google.com.

If you are located in Canada, we provide consent management tools that allow you to control the use of these online tracking technologies. For more information, see the “Your Rights” section below.

We collect and use personal information for various purposes, including:

Providing Products and ServicesWe use your personal information to provide products and services, such as to fulfill your orders and/or complete the transactions you request; to process your payments; to provide you receipts and order updates; to send notifications to you related to your account, purchases, returns, exchanges, subscriptions, and reservations; to create, maintain, and otherwise manage your account, profile, or program membership, including offering functionalities such as easy checkout and the ability to save user preferences and transaction history; and to provide a forum for discussion, asking questions, posting photos and reviews, and sharing experiences.

Depending on the products and/or services you request, the categories of information used for these purposes may include Basic Identifying Information, Payment Information, and Commercial Information. If you attempt a return, you may be asked to provide a Government-Issued Identifier. For certain services, such as online, Sephora Mobile App, in-store digital experiences, or consultations with a Beauty Advisor, you may choose to provide Physical Characteristics and/or Health and Medical Information (please note that Sephora does not store Health and Medical information).

Communicating With YouWe use your personal information to communicate with you, such as to respond to and/or follow-up on your requests, inquiries, issues, or feedback, and to provide customer service.

Administering Sephora ProgramsWe use your personal information to administer our programs, such as the Beauty Insider Program, Sephora Community, #SephoraSquad Program, and the Sephora Credit Card Program, and to perform our contract to provide you with the benefits associated with those programs. This may include setting up and verifying your account, communicating with you regarding the program, evaluating your application, tracking the rewards/points you earn for purchasing products, and providing a forum for discussion, asking questions, posting photos and reviews, and sharing experiences.

Marketing and Promotional PurposesWe use personal information for marketing and promotional purposes, such as to send marketing, advertising, and promotional communications by email, text message, or postal mail (such as trend alerts, promotions, new product launches, and event invitations); to show you advertisements for products and/or services tailored to your interests on social media and other websites; and to administer our sweepstakes, contests, and other similar promotions.

Analytics and PersonalizationWe use personal information to conduct research and analytics, including to improve our services and product offerings; to understand how you interact with our Sites, advertisements, and communications with you; to determine which of our products or services are the most popular; to improve our Sites, and marketing campaigns; to personalize your experience; to save you time when you visit our Sites; to customize the marketing and advertising that we show you; to understand how you use our Sephora Mobile Apps; to create a more personalized experience for you when you visit our stores; to provide services; to better understand our customers’ needs; and to provide personalized recommendations about our products and services.

Security and Fraud PreventionWe use personal information to detect, investigate, prevent, or take action regarding possible malicious, deceptive, fraudulent, or illegal activity, including fraudulent transactions; attempts to manipulate or violate our policies, procedures, and terms and conditions; security incidents; and harm to the rights, property, or safety of Sephora and our users, customers, employees, or others.

Legal ObligationsWe use personal information to comply with our legal or regulatory obligations, to establish or exercise our rights, and to defend against a legal claim.

Core Business FunctionsWe use personal information to support core business functions, including to maintain records related to business process management, loss and fraud prevention; to collect amounts owing to us; and to provide and maintain the functionality of our Sites, including identifying and repairing errors or problems.